Creating a compelling beer experience for the Heineken enthusiast that instills a professional yet informal look and feel for a more traditional user group who embrace a sense of nostalgia and authenticity.
Helping develop the first consumer Heineken home tap, this was my first assigned project at npk after graduating from the Umeaa Design Institute.
The beertender has been designed to be able to live in the majority of kitchens with special attention being paid to limited countertop space.
The product consists of a main cooling department that can hold a 4-5 Liter Keg, a control module that helps maintain the precise pressure and temperature at all times, and a tap column that allows users to get the real tap experience without the unnecessary spills and wasted beer.
Color exploration based on a three tear price point differentiated by certain features.