New additive detergent liquid packaging concept for Clorox, incorporating a newly patented dosing mechanism, and applying a new look and feel that references the performance influenced by automotive engine additive packaging. The unique form language is purposeful and functional, placing the pour spout closer to the handle to improve pouring accuracy and dosing.
Derivative laundry liquid bleach product illustrating how the packaging container can be universal used across different Clorox product lines.
An overview of the main design features that gives the packaging product its distinctive look and feel, and how it adapts across different sizes.
Using quick illustrations showing how the product can be transformed based on container volume while make sure the product can still be stored on a standardize store shelving system