Lead designer for a long term client with npk design, Tacx is a leading cycle equipment manufacturer that develop trainers and accessories for the professional cycling circuit, supporting major tours around the world.
For this cycle trainer, the aim was the replacement frame of their mainstream popular trainer, ironing out some of the issues users were having with the previous model. The final product was a big departure for Tacx that would define their brand and product identity.
This was one of the first products in my career where I was also responsible for the engineering of each individual part and where I created more appreciation and strength being a strong all round technical industrial designer.
The dynamic stance is more expressive than before, with a strategic choice in color and graphics placement that enhances Tacx marketing campaigns during the professional cycling tour.
The stability of the frame could in turn also support more powerful magnetic motors for higher load applications than before.
The frame is universally applied across a range of product categories, either with mechanical or electronic resistance adjuster depending on the type of resistance motor.
The frame was launched in 2005 and remains in production across different category of trainers.
The wide stance, heavy duty frame enables the cyclist to train with confidence. branding becomes key during the cycling tour and the Tacx branding needs to stand out as much as possible at those moments.
The trainer in the folded up state. The front wheel support turns into a carrying handle when the system is folded up, keeping everything together within a small form factor. The plastic covers on either end of the folding arms protect the frame from scratching on the ground during storage and transportation.
The mechanical adjuster was developed along side the new frame architecture. It has a quick release clasp mechanism that fits different size handlebars and held securely in place during use.
The parts are formed from Glass filled ABS to retain torsional rigidity while keeping the part cost low.
Detail of the magnetic motor that can provide negative resistance, essentially simulating the feeling that you are cycling downhill.
The ultimate frame further adapted to connect to the top of the range VR training system that displays the course on a tablet or laptop station for a more immersive experience .
Ad campaign showing the excitement when cyclists are using the VR trainer. The work that defined the color strategy across the different product lines was done in collaboration with the marketing team. The same color pallet continues to be used on their most recent product launches.